Holiday Gift Guide »

Waze looking to beat Google with active crowdsourcing

By: , IntoMobile
Friday, August 28th, 2009 at 5:47 PM

Before Google announced their street-level (arterial) traffic feature for Google Maps, Waze was on the mobile scene with their innovative crowd-sourcing service that leverages the power of the “crowd” to determine traffic flow and give drivers a heads-up on speed traps/cameras. But, then, of course, Google jumped in and wanted to play the street traffic game. How is Waze taking the news? In stride, apparently.

In a blog response to Google’s entry into the crowdsource traffic space, Waze makes it clear that their crowd-sourcing service relies on “active participation” from wazers. Google uses the crowdsource term to reference the fact that they get speed and location data passively – basically using zombie smartphones running Google Maps as data points. With Waze’s fleet of active participants, users help the community by “editing the map, reporting events, adding pictures and text, sharing their GPS points, validating traffic, testing new releases, giving us feedback.”

Waze also mentions that their service provides turn-by-turn GPS navigation at no cost – a service that’s only going to get more reliable as more people use Waze and help build their maps. And, taking into account Google Maps’ inability to serve up reports on speed traps and accidents, Waze might just manage to make Google sweat.

Waze is available for iPhone and Android. Download it here.

[Via: Waze]

About The Author

Will Park

Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...

  • ryaninc

    I love Waze! It’s not perfect by any means, but the potential is so huge that you just can’t help but participate. The more people get involved, the better the service will be!