Innovative Pricing: Indian operator Tata Docomo to charge you by the number of letters you text
By Stefan Constantinescu on Tuesday, September 8th, 2009 at 7:03 AM PST In DoCoMo
This is one of those things that makes you go “hmmm, why didn’t anyone else think of that?!” Indian mobile operator Tata Docomo, which only launched this summer, is going to start charging you by the amount of letters/numbers you use in a text message, rather than per text message. Ever wanted to tell someone “OK” but didn’t want to waste the money for a whole text message? This service is for you. The prices are extraordinarily cheap, at only 1 paise per character. The paise is what you and I would call a cent; 100 paise = 1 rupee. That translates to 3.3 American cents for a perfect 160 character text message. In case you’re wondering, they are not going to charge for a space.
[Via: Textually]
A mazing…I only wish number portability was allowed in India. I can’t change my 3 year old number now which is so widely distributed
sadly this pricing is applicable only for the first 15 characters
guys r u participating in the animation contest of tata docomo??its amazing to knw that all the videos that will impress the judges will b rewarded..that really new..