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Motorola’s Android offering certainly stole this year’s Mobilize, but there were other interesting announcements being made at the event, as well. On that note, we bring you the story of Ondeego, which used Mobilize’09 to launch AppCentral, the enterprise-focused mobile app store.
The main idea behind AppCentral is to “address the unique needs of enterprise workers and their IT departments while creating an ecosystem of enterprise-focused mobile developers.” Ondeego says there are quite a few benefits for having this kind of solution, for instance:
- Employees can select mobile apps they need to do their job without long purchasing and procurement cycles;
- IT departments can manage application deployments across multiple mobile platforms;
- Third-party developers can sell their productivity and enterprise applications, gaining distribution to an incredibly lucrative but difficult to access market.
See where this is going? It’s designed to help big companies make their workers more productive, keeping all entertainment content out of the app store. And while I’m against those kind of policies, I can clearly see this flying for the targeted market…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
