Disqus
Well this doesn’t happen too often in the crowded space that is the UK Mobile market – a new Operator is launching, called giffgaff:
Hello. We’re a brand new people-powered mobile network. We’ll be fully up and running before Christmas, but in the meantime, a little about us. We love to keep things simple. We don’t provide mobile phones, just the SIM card that goes in it. And the way we’re run is different.
Our members get involved in lots of ways, that’s what we mean by “people-powered”. The more they put in, the more they get back. Involving our members helps us to keep our costs low and allows us to pass the savings back to them. Give and take, that’s what we’re about. The giver-taker-talker-maker. Quite like that.
Not a lot else is clear other than the fact that there’s only one tarrif, it’s an MVNO, and they are running on O2′s network – presumably more details will be incoming shortly.
Oh and in case you were wondering what gifffgaff means:
giffgaff was originally a Scottish expression – You give me something, I give you something back.
You can take a look at the giffgaff website here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
