UK: O2 and Shazam team up for music discovery service
By Ben Robinson on Tuesday, September 29th, 2009 at 5:00 AM PST In Mobile Music, O2
Shazam today announced that it has teamed up with O2 to make discovering and capturing music even easier for O2 customers. The agreement will mean that anyone on O2 will benefit from an enhanced mobile music experience, discovering music with Shazam and then purchasing it through their mobile, on the move.
O2 customers simply need to dial 2580 on their mobile and hold it up to the music for a few seconds. Shazam’s award-winning service will then text the user back with the details about the track, and O2 customers will then have a link embedded in that text that will allow them to immediately purchase that track.
“This is another great example of our strategy of working with the best companies in the world to deliver compelling music services for our customers,” said Matt Ward, Head of Music at O2. “We have joined forces with a leader in this space to allow our customers to have an even greater in-depth music experience on their mobile.”
Jonathan Symons, EVP Business Development, Shazam, continued: “O2 has a strong music presence through its relationship with The O2 and O2 Academy venues. We’re delighted to work with such a leading company to create added value for our IVR service and we look forward to working even closer with O2 in the future.”
The agreement is part of O2’s ongoing commitment to music and will be supported by an online, viral and outdoor marketing campaign. The campaign will include online advertising on O2 Active, interactive marketing at the O2 Academy venues and rolling on-screen advertising at The O2.
A nice move on the part of O2 methinks – they have quite a music/event-centric proposition, so adding a service that can identify tracks and then deliver them has got to be a good thing!
It is through your response that the emotional/cellular memory may be released. Do not think that you have to just stay still and concentrate on the music! In fact, if the music inspires you to get up and do something or your mind begins to wander, allow, allow, allow! Allow all responses without judgment. On the other hand, do not begin listening to the music while you are already doing other unrelated activities. The important thing is to let the music embrace you totally.
Seems like O2 is getting deeper and deeper into incorporating mobile mobile web experience. Fring’s, the social network, just announced they signed a deal with O2, as well…interesting!