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Shazam today announced that it has teamed up with O2 to make discovering and capturing music even easier for O2 customers. The agreement will mean that anyone on O2 will benefit from an enhanced mobile music experience, discovering music with Shazam and then purchasing it through their mobile, on the move.
O2 customers simply need to dial 2580 on their mobile and hold it up to the music for a few seconds. Shazam’s award-winning service will then text the user back with the details about the track, and O2 customers will then have a link embedded in that text that will allow them to immediately purchase that track.
“This is another great example of our strategy of working with the best companies in the world to deliver compelling music services for our customers,” said Matt Ward, Head of Music at O2. “We have joined forces with a leader in this space to allow our customers to have an even greater in-depth music experience on their mobile.”
Jonathan Symons, EVP Business Development, Shazam, continued: “O2 has a strong music presence through its relationship with The O2 and O2 Academy venues. We’re delighted to work with such a leading company to create added value for our IVR service and we look forward to working even closer with O2 in the future.”
The agreement is part of O2’s ongoing commitment to music and will be supported by an online, viral and outdoor marketing campaign. The campaign will include online advertising on O2 Active, interactive marketing at the O2 Academy venues and rolling on-screen advertising at The O2.
A nice move on the part of O2 methinks – they have quite a music/event-centric proposition, so adding a service that can identify tracks and then deliver them has got to be a good thing!
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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Robin
