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A tongue-in-cheek viral film and engaging campaign microsite (simrugby.co.uk) featuring members of the England Rugby squad is being launched by O2 this week, created by creative agency VCCP. The SIM Rugby film sees top England players including Mike Tindall, Riki Flutey, and Steve Borthwick, playing a game of rugby where the traditional oval ball has been replaced by a SIM card.
The film has been created to raise awareness of O2’s Pay & Go free SIM offers which give people the chance to get up to four free SIMs, keep one and pass on the others to family or friends enjoying free calls and texts between them.
The activity coincides with the launch of O2’s latest free SIMs offer, Text & Web. This pay & go tariff offers unlimited texts and internet for just £15 per month.
The SIM Rugby viral will be supported through online rugby channels, including the RFU’s recently revamped website (RFU.com), and the online rugby community, Maximum Rugby (maximumrugby.com). The campaign will also see embedded ads on Youtube and Facebook promotion at Twickenham on matchdays during the forthcoming Investec Challenge Series in November. The dedicated microsite www.simrugby.co.uk contains more exciting content such as behind the scenes footage, funny out takes and competitions.
“This is a great example of how we can leverage our England Rugby sponsorship to support current propositions we have in the market,” said Alistair Johnston, Head of Online at O2. “SIM Rugby injects some fun into the free SIMs campaign which is also supported by TV and print advertising.”
Check out simrugby.co.uk for more information, plus the video.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
