Women, teens and seniors embrace the mobile web

The mobile web isn’t just for younger males anymore. According to a new report from Nielsen, women, teens and seniors have helped to boost mobile web consumption by 34% compared to last year. Mobile traffic from the teenie-bopper set increased 45% while those with over 65 years of wisdom tucked under their belt increased mobile web usage by 67% (easily the largest increase of any demographic). And, even more surprising, females visited mobile web sites 43% more than last year. Of course, with smartphones increasingly becoming the norm these days, it was only a matter of time before long-tail users made a surge.

What do women spend their mobile web surfing time doing? They apparently like to stay abreast of the vital information at People.com, Horoscope.com and Facebook. Oh, women also hit up Kraft Foods’ web site quite often, which is just fine by us. Men, on the other hand, waste spend the most time visiting Gizmodo.com, Maxim.com and CBSsports.com. If there was ever a techie analogy for the gender gap, this is it.

Teens spent the most time blasting their friends with SMS text messages, while seniors were likely busy leaving bitter comments on TMZ.com and MTV.com. Still, the 65 and older crowd only accounts for 3% of total mobile web usage.

[Via: NielsonWire]