Orbit Address Book Controls Volume of Social Networks

Okay, let’s face it: there are people in your social networks you just want to mute sometimes. Inane tweets, stupid Facebook status updates, or a continual influx of devilishly entertaining links distracting you from doing something productive. On the flip side, sometimes you want to be on be on the pulse of things and just want to hear it all. Well, this neat little address book  app for iPhone called Orbit has an ingenious feature called Social Volume which lets you do just that.

At its core, Orbit aims to handle all of the native personal information management tasks under one roof – e-mail, phone, text, and social networking. The way Social Volume works is that you can adjust the frequency of updates from user-specified groups of contacts and specific types of updates. An “Inner Orbit” group lets you handle your top-priority contacts separately, along with being able to optionally populate the address book through Facebook.

I’d really like to see Trillibis plug multimedia social networks like last.fm and Flickr into their app, but in the end, I just really like the idea of Social Volume. It strikes me as a real poignant and natural thing for someone to do on their social networks; “I don’t hate you, but please, please, just shut up for a little while.” Free iPhone and BlackBerry (NSDQ: RIMM) apps will be arriving before the end of the year, with Android following shortly thereafter in 2010.

[via Trilibis]