Disqus
Mobango (which terms itself a “social mobile application store”, has announced its partnership with RingRing Media (which in turn classes itself as “the UK’s biggest independent mobile media planning and buying agency dedicated entirely to the mobile internet”) – that’s quite a mouthful!
By partnering with Mobango, RingRing Media’s clients will have access to a massive mobile distribution community, with over five million members and more than 2500 supported devices – with over 550 million apps already downloaded. RingRing Media’s trusted and reliable platform will handle effective premium mobile advertising campaigns, across geographical location and optimised for handset screen size and model.
In addition, RingRing Media clients will be able to take advantage of Mobango’s highly successful and innovative Pay-Per-Distribute (PPD) platform. PPD allows application providers, publishers, or brands, to promote and distribute mobile apps to millions of mobile phone users, while targeting specific cell phone manufacturers, models, and countries. As opposed to the pay-per-click model, with Mobango’s PPD, mobile app providers only pay when their applications are downloaded by Mobango users in the countries and by the devices they have selected, generating huge, proven, efficiencies in terms of their distribution and promotional budget.
Mobango will connect to RingRing Media’s evolutionary ad exchange which aggregates multiple ad sources maximising mobile ad revenue for sellers of mobile inventory. By using the exchange, Mobango will now be able to ensure that its advertising inventory value is optimised at a worldwide level.
So basically it’s an Apps & Ads tie-up, where both parties are looking for the upside based on their respective areas – it will be interesting to see some stats in around 12 months’ time, to see how they are doing.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
