Walmart offers $45 unlimited wireless service!

straighttalk-logoWalmart is all about giving customers the best prices on everything from underwear to mobile phones. Come October 18th, Walmart will start offering discount wireless service too! Walmart has announced that they are breaking into the wireless business with an exclusive wireless service of their very own. Dubbed “Straight Talk,” Walmart’s own-branded wireless service offers customers discount wireless plans starting at just $30 per month with unlimited talk, text and web coming in at just $45 a month. What about contracts? Nope, you won’t find any contracts with Straight Talk.

Walmart teamed up with TracFone Wireless, one of the biggest names in prepaid wireless, to bring the exclusive Straight Talk service to its customers. The move reminds us of the good ole’ days when everyone and their sister had an MVNO to call their own. But while the MVNO fad proved mostly disastrous, Walmart’s super cheap Straight Talk service could have what it takes to turn the discount retailer into a legit prepaid wireless carrier.

The Straight Talk service will go live on October 18th, and offers nationwide coverage and unlimited 411 information services. The $30 “All You Need” plan includes 1,000 voice minutes, 1,000 text messages and 30MB of data. The $45 Unlimited plan includes, well, unlimited minutes, messages and data.

Unfortunately, you probably won’t be using too much data on Straight Talk’s lineup of mostly underwhelming sub-$100 handsets. Still, there’s at least one QWERTY phone in the bunch, so text message fiends have something to look forward to.

Full press release after the break.

Walmart To Launch Straight Talk Exclusively, Nationwide

No-Contract Wireless Plans Starting at $30 a Month

BENTONVILLE, Ark. (Oct. 14, 2009) – Dedicated to providing families affordable wireless solutions, Walmart (NYSE: WMT) announces today it will launch Straight Talk, a new solution in no-contract cellular, exclusively at more than 3,200 Walmart stores nationwide starting October 18, 2009. Straight Talk will bring to the market a new low price for no-contract wireless service with two prepaid plans now available to customers nationwide at $30 and $45 a month. Straight Talk will only be available in Walmart stores and online at and

The average U.S. adult spends $78 on his or her cell phone bill to receive 1000 minutes a month.* By switching to the $30 Straight Talk plan, for example, the average 1,000 minutes-per-month consumer could save more than $500 per year and still be on a reliable nationwide network.

To help drive down no-contract wireless pricing for customers, Walmart will launch Straight Talk providing customers the following two options:

* Straight Talk “All You Need” 30-day Plan that includes the following for only $30 a month:
o 1,000 minutes, 1,000 texts and 30MB of mobile web access
o Nationwide coverage
o 411 Information calls at no extra charge

* Straight Talk’s Unlimited 30-day Plan that includes the following for $45 a month:
o Unlimited minutes, unlimited text and unlimited mobile web access
o Nationwide coverage
o Unlimited 411 Information calls at no extra charge

“It has been very encouraging to see the excitement and response to the Straight Talk pilot in 234 stores that began last summer at Walmart,” said Greg Hall, vice president of Media Services, Walmart U.S. “In light of the savings customers continue to need, we have worked very quickly to extend this offering to all of our Walmart customers nationwide, and just before the holidays.”

Consumers may refill their monthly balances by buying refill cards at Walmart, or by registering online at or Also available at Walmart are a range of Straight Talk phone products to suit different needs, from the entry-level LG 220 flip phone at $39.98, to the LG Slider 290 at $79.98 to the Samsung 451 QWERTY keyboard phone at $99.88.

More information about Straight Talk no-contract wireless services is available at or

Straight Talk is an exclusive Walmart service developed with TracFone Wireless, Inc. TracFone Wireless currently sells TracFone and NET10 prepaid wireless phones and airtime at Walmart stores and online at

* Source: Nielsen Mobile Bill Panel Data

About Walmart

Every week, millions of customers visit Walmart stores, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at The company and its Foundation are committed to a philosophy of giving back locally. Walmart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting

About TracFone Wireless

TracFone Wireless, Inc. is a subsidiary of America Movil (NYSE: AMX, Nasdaq: AMOV) and has more no-contract cell phone customers than any other carrier in the U.S.

  • Gus

    Garbage phones on a garbage network.

  • keith

    WRONG. Straight talk doesnt have a qwerty phone…

    “Unfortunately, you probably won’t be using too much data on Straight Talk’s lineup of mostly underwhelming sub-$100 handsets. Still, there’s at least one QWERTY phone in the bunch, so text message fiends have something to look forward to.”

  • perfoop

    I use net10 and i have never lost a call or have been without a signal

  • Gary Stewart

    I Live in Canada and I would like to know if this is coming to Canada.

  • steve

    Can you bring your old number from t-mobile to this service.

  • karen

    Will you have to get a new phone from Walmart?

  • JasonB

    This is actually a very good deal. @Gus, you say garbage network. I say the Verizon network is still the best. That is what Straight Talk uses.

    I just got so fed up with paying over $100 for cell service. Why should I when something like this is available. Sure, they’re not the newest greatest model phones, but entirely serviceable. Or maybe you prefer that smartphone that can’t actually MAKE any calls…

  • jason james

    the first comment read “Garbage phones on a garbage network”? straight talk runs on the verizon wireless network(the best network) gus must have thought he was on a boost mobile blog.

  • Jeanne

    I purchased a Straight Talk phone and my first card directly from Straight Talk. I called to activate my card(already paid for) and thought that was that. Today(2 days later) Straight Talk has deducted my accout for $47.23 and I have NO idea why??? Everything was paid for from the get-go. Is this how they will be doing business? Taking what they want when they want it????? Tell me that this is not a contract. If there is an extra activation fee…should that not be advertised and stated in the ad that this charge is in addition to the phone and card purchase?

  • ray

    Read the description! Built on the TRACFONE network, not verizon newtwork!

    Years ago tracfone had a roaming agreement with verizon and anyone else that would sell tracfone the coverage to resell. In the last several years tracfone has gone GSM which is definantly not the verizon network. Verizon is CDMA. Completely different animal. GSM is great in the major metros and most connecting highways but does not even have the ability to roam of a gsm network which is over 3/4 of the United States. I have been in the communications industry for over 15 years and have held just about every position you can imagine. I work for a national reseller of multiple wireless services. but it is the same as comparing a yugo to a bmw. there is no comparison.

  • nick

    As bad as I hate Walmart, I probably hate at&t worse. Tell me I can put their card in my Iphone and I am in, I wonder if the data package would work with the Iphone?? At&t doesn’t even want to compete with this–they are trying to sell their shit at 60 a month, lol!!!

  • Barb

    I can’t speak to the quality of the Straight talk phones or the network, but I can tell you about their “customer service”. I have been trying to port over my phone number to ST for 16 days so far. My old service released it completely to ST 7 days ago and so far they haven’t managed to get it on their network. They do however have a rather useless customer service department. They work off a script they includes gems like “We understand your frustration” and “it will be activated in 24 to 48 hours” but they are apperaently powerless to actually DO anything.
    What kind of crap customer service department can’t do anything to help the customer? They don’t have a problem solving segemnt of the CS dept, only a robotic script reading and excrutiatingly annoying way of politely informing you that you are basically not important if your problem isn’t part of their script.
    In the meantime, my phone number seems to be a hostage in Never Never Land and my business is being hurt by these idiots.

    • Monique

      I totally agree. I too have been trying to port my number from one straight talk phone to another and am getting the same thing from customer service. Call back in 24 hours, call back in one hour, call back in 48 hrs all to no avail. This is the worst customer service ever and I’m thinking about reporting them to the BBB.

  • Meagan

    StraightTalk is absolutely fabulous! I’ve been on the Verizon network for a long time so when I heard about this plan, I knew I would save money and still get great coverage. I got the $45 unlimited texts/calls plan at Walmart and seriously couldn’t be happier. BEST DEAL AROUND 🙂

  • Lily

    I couldn’t be any happier with my Straight Talk plan. Just by switching from my old monthly contract to it will save me over $500 a year! I am so impressed that Walmart has taken this plan exclusively nationwide. Our economy needs better plans like Straight Talk to help people save money the smart way AND still get a great deal. Plus did I mention it’s on the Verizon network which = AWESOME COVERAGE!!!

  • CindyH

    I completely agree with Lily! Straight Talk is just amazing!!! I have saved soo much jmoney .. like 50 bucks a month or even more!! I love that it is on the Verizon Network because I can be up in the mountains and still have reception. Plus my phone is AWESOME!

  • Kimberly Gomez

    I have had really good luck with Straight Talk so far and I have been recommending it to everyone. The savings are a major plus since I was spending over $100 a month with my previous carrier and now I have unlimited use service for $45 and no overages. The Straight Talk Verizon network is dependable and wide reaching so much so that I have yet to drop a call or miss a message. I always felt stuck with my previous carrier in terms of contracts, but all the cancellation fees were worth it since with Straight Talk, I am finally paying for exactly what I want. It really can’t get any easier.

  • paganegyptian

    Trac Phone is the same as Straight talk, which is the same as Cricket, which runs on the Sprint Network. Under FCC rules, Sprint has to sell, as do the other tower owners (ATT,Verizon) its services to other providers at a discount rate. Thats why the big box companies cant compete,its mandated by laws of ownership.

  • George L.

    I recently graduated from high school and was taken off my parents cell phone plan. They believed it was time for me to start paying for my own cell phone bill, especially since I had a part time job. As I like to go out with friends quite often, I needed a plan that was affordable and would not take away from my weekend enjoyment. I also wanted a plan with data & text. I didn’t think it would be possible for under $50. I didn’t think there was a way I would get the bundle I wanted. I was wrong. While shopping at Walmart, I came across Straight Talk. The sales person told me all I needed to know- $45/month with unlimited text, calling & data….PERFECT. I signed up immediately & I haven’t been happier! I’m actually BETTER off with Straight Talk because when I was under my parents shared family plan, I had a limited number of minutes & data. Can’t complain!!!!!!!

    • sam

      hahaha… man even a kid will understand that u are not a real customer.. just some marketing guy working for walmart.. next time u participate in any of the comments in any blog dont try to be this formal.. its not essay writing competition going on… cant stop my laughter..

  • clayton

    why cannt u buy ring tones for the straighttalk phone when u get the 45.00 plan u can not buy ring tones at all it sucks.

    • Mike

      Now that I agree with! How can we ever get along without ringtones?

  • Mike

    Straight talk uses tractphone network which in turn uses Verizons network. Nuf said!
    Save money by buying one of their phones. If you want all the junk other phones have than you will have to pay through the nose for it.
    I mean, come on, why do you need to go on the web when your out and if you do than you have no life and need to find one!
    Want to find a restraunt? Auh, Duh, do what we did a few years ago, ask around where you are. Need a motel? Get one before you travel. Need to buy some fuel? All major highways advertise their locations.

    Find something useful to do with your life besides using your cell phone all day long!

  • Mike

    I’ve had cell phones since they were out and I have paid through the nose for them.
    When they first came out I was paying around $200. to $500 a month for my calls.
    I do whish Walmart offered straight foward Nokia phones because they have the best recpition.
    Flip phones? Sliders, Black berries, blue berries, strawberries, I’ve tried them all and nokia still has the best recepton out there.

  • Brian

    I became a member, and this is the worst service I have ever had in my life. Bad cellular service, bad customer service. Complete rip-off!!!

    • mary

      Must not have had AT&T or cingulair…do not know anything worse.

  • jacquie

    I am enjoying my straight phone. It has been a god sent, because it is cheap and good.

  • johnny homes

    apparently the man that wrote that article, doesn't have straight talk, they have there answers centers in foreign countries, where there english is not great. The network, service, and customer service, is the worst!!! Maybe before he does more articles, he should use there service, and see how bad it really is, you get what you pay for.

  • mary

    I though the ads said you could also get to the internet for the same price. Anyone know about this. I am trying to cut my cable bill and would be cheaper to have the basic cable and the wireless internet.

  • tandi

    Straighttalk is absolutely fabulous. With this plan I know that I save money and get great coverage – BEST DEAL AROUND

  • Mike

    I purchased the inexpensive LG phone. Sometimes the signal is weak which requires me to move. FWIW my sister has the same problem with her Verizon phone.
    I can receive text messages without any problem.
    I can access the web and have no problem reading email messages (yahoo and aol)
    Accessing the internet is difficult because the browser in the phone. Some websites are designed to allow the cheap cell phone to work, however if there is a lot of headings it takes a long time to scroll down thru it all.
    The software/firmware doesn’t like frames at all. So the only limitation is the on-board browser software.

  • Juliarosejones

    I am really happy with Straight Talk. My phone is pretty basic but it does all i need it to. I save so much money every month – almost $50! I really don’t care to have an expensive phone as long as it does the job.

  • Josecarreonjr

    dont do it the customer service from india is horrible. they will shut your service off even if you auto pay.Try boost mobile.

    • DaveYo

      Boost mobile runs on a pretty cruddy network, I had it for like 2 months and my calls kept on dropping since it runs on Sprint towers. Instead of boost mobile definitely go for NET10, I’ve had extremely helpful service from their customer service. The unlimited plan is only 50 bucks a month so it’s also an incredible deal. The phone selection could be improved on but NET10 destroys boost from my experience.

  • arnold moore

    can you give me more info about your $45.00 a month no contract cell service

  • Roby Gilmore

    Right now I have the $45 unlimited plan, with no contract and no hidden fees. I text all I want and talk all I want. It is much cheaper than my old wireless plan, where I had all sorts of hidden fees, But with Straight Talk I get straight forward answers and excellent service.

  • Bobmcgee55

    i saved a bunch of money on my car insurance and on my phone bill last year lol
    how. . .. not gieco but switching to this great company known as straight talk. im so happy to only be paying a one time a month fee of 45 bucks, no contacts no funny buisness. you cant go wrong with these details!!

    • Artloser06

      lol bob leave other hassles out of this

      straight talk is ok but nothing like net10 and its better service. the phones are so so but what i look for is dependability and cheapness, being a college student i cant afford most plans out there and i dont want to be tied down. both are good options but net 10 offers more with their unlimited plan and the coverage covers more of the nation especially that its on both at&t and verizon networks now. healthy competion is good for us.

  • Satsumas

    Straight Talk now has an international calling service that is basically like a digital calling card in that you call a toll-free number to be able to dial your international number and you can manage your acct online. The service requires no contract and no monthly fee too. You can check out their website for more details if youre interested

  • Stiching

    I have had a straight talk phone from Walmart from the time it was available an have had no problems.I would and have recommended it to many people.

  • Louise

    We are from Canada and were told by friends not to bother with our own cell phones as the plans for roaming charges are more expensive than buying a phone at Wal-Mart once we were in the USA.  We purchased a Straight Talk and were told by the employee at Wal-Mart that, all we had to do to hook up to the International Plan was to contact Straight Talk by e-mail or to contact the company by phone. We left the store feeling quite confident that we had what we needed to be able to contact friends in the US and family in Canada.  NOT SO!!  We were unable to contact the company nor were we able to call Canada.  We stopped at another Wal-Mart and were told that we would have to go back to the store where the purchase had been made.  Of course, that was in a state that we had already passed throught and we were not going to double back a day and a half of travel.  That was last year.  Yesterday, I went to my closest Wal-Mart here in Alberta, Canada to see about setting up the phone from here for a trip to the US.  The clerk told me that Straight Talk is not carried by Wal-Mart in Canada. I would not recommend Straight Talk.

  • Solavei all the way. $49 for unlimited talk, text and 4GB of data. Can’t beat that!
    mobile49er. com.

  • Straight Talk took my phone number but is unable to make it work. They did have it working for half a day. Talking to their friendly reps from India is about as helpful as discussing my phone problems with the homeless guy on the street corner. Not only am I out to $70.00 for the starter kit but I am out my phone number and my phone has been dead for a week. Their 800 numbers give a reorder tone a large percentage of the time I try calling, and their web site currently has page load times of several minutes.

  • Keith schipiour

    i have a att galaxy note unlocked and using straight talk beats paying twice to the amount to att for the same 4g Lte service.

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