By: Ben Robinson, IntoMobile Friday, October 16th, 2009 at 1:35 PM
Yep, today was/is the day when the Palm pre goes live in the UK, and you can get your grubby/clean (I don’t know what your personal hygiene is like, do I?) mitts on one.
I figured it might be interesting to go take a wander to the local O2 shop in Staines at lunchtime, to see how much the Promo effort was in full swing – and what I actually was confronted with was Samsung Genio posters in the shop window – harrumph!
On looking around a bit more, I managed to find two videos promotions running on PDPs at the back of the store – not exactly ‘front of house’! A nice comparison is what happened when the iPhone 3GS launched – they had posters everywhere, in all O2 shops… so this tells me that either O2 aren’t expecting as much interest, or who knows – maybe they spent all of their print media budget and can’t make any more posters
On a marginally more serious note, it’s good to finally see Europe getting the Palm Pre – now if only Palm’s PR company in the UK would respond to our emails and give us a device or two to trial… (hint hint Palm PR!).
At any rate, if you want to check out more about the device and the tariffs, head on over to the O2 landing page here.
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.