More Light Cast on Project Dark: T-Mobile to Finance Handsets
By Simon Sage on Monday, October 19th, 2009 at 7:30 AM PST In Devices, Rumors, Services, T-Mobile
After getting named Even More and Even More Plus last week, we were left speculating about Project Dark and what exactly T-Mobile (NYSE: DT) was alluding to when they said customers could get “the handset you crave”. As it turns out, T-Mobile will be offering hardware financing so you can pay off the phone itself in monthly increments rather than getting hit with that initial extra charge. The Plus plan doesn’t require an annual contract, while straight-up Even More will need you to sign up for two years (but you get the added bonus of handset subsidies). The plan itself simply requires you to figure out what you want in terms of voice, texts and data, including unlimited options. This is a promising idea on T-Mobile’s part – getting people hooked on data services on devices they couldn’t normally afford (like the upcoming BlackBerry Bold 9700 and HTC HD2) works out in both carrier and customer’s favour. What do you guys think, is hardware financing enough to get you to switch service providers?
[via BGR]
I dont even remotely understand how this works.
Why cant they do the simple and proven method;
-You get the phone for free for a certain monthly fee over 18-24 months.
-Bring your own phone, get a sim only deal.
Whats so complicated about that?
Because people assume that when they pay $150 for a Blackberry thats all the device costs — when it breaks, they are upset at the fact that they have to pay $400 to replace a “$150″ device. This will show people what the device is really worth and give people better options, and how much cell phone companies really subsidize phones.