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ABI Research: Nearly half of US consumers would choose an eco-friendly handset if properly priced

Categories: Research
By: , IntoMobile
Tuesday, October 20th, 2009 at 5:08 AM

Green Mobile Devices - ABI ResearchABI Research has conducted a small survey of 1000 mobile phone users in North America, asking people what they think about “green” handsets and whether they would buy them. Key points identified include:

  • Approximately 7% of respondents would be willing to pay a premium for an environmentally friendly handset, and
  • A further 40% would choose a green handset over a conventional one if price, features, and performance were equal.
  • However, only 4% said they were “very familiar” with green handsets.

ABI argues that although components found in regular and eco-friendly handsets are the same, it is not that easy for manufacturers to fully “go green,” because such a move would involve revamping the whole supply chain and retooling the production process.

Hence, regulation could help. The EU has the most comprehensive regulations in place, which targets the most proactive handset vendors such as Nokia, Samsung, and Sony Ericsson… Additional details are available in ABI’s special report titled “Green Mobile Devices.”

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.