Mall of America exmbraces SMS
By Dusan Belic on Thursday, October 22nd, 2009 at 12:44 AM PST In General
More than 500 Mall of America stores are now offering their shoppers access to last minute sales offers, in-store coupons and up-to-date event information via SMS. The service is called “MallCall, The Text Best Thing” and here’s how it works:
When arriving at a shopping centre, visitors are asked to register for the service by texting a number displayed above the entrance. Those who opt-in will receive text messages, but only during Mall business hours for the day. After the Mall closes, the messaging ends until you opt-in again, on your next visit to the store. Of course, you can opt-out at any time by texting STOP.
It’s a neat idea, don’t you think? I mean it’s better to have the store specials in your phone than on a flyer. I like it! 
[Via: textually]
