Disqus
More than 500 Mall of America stores are now offering their shoppers access to last minute sales offers, in-store coupons and up-to-date event information via SMS. The service is called “MallCall, The Text Best Thing” and here’s how it works:
When arriving at a shopping centre, visitors are asked to register for the service by texting a number displayed above the entrance. Those who opt-in will receive text messages, but only during Mall business hours for the day. After the Mall closes, the messaging ends until you opt-in again, on your next visit to the store. Of course, you can opt-out at any time by texting STOP.
It’s a neat idea, don’t you think? I mean it’s better to have the store specials in your phone than on a flyer. I like it! 
[Via: textually]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
