News America Marketing’s SmartSource coupons go mobile this Sunday, October 25th
By Dusan Belic on Thursday, October 22nd, 2009 at 12:54 AM PST In Services
News America Marketing, a division of News Corporation, announced that its SmartSource coupons are “going mobile” on Sunday, October 25th, when the SmartSource Magazine coupon insert will be carrying a message to 68 million households. People will also be able to get 13 additional coupons by texting the word “coupons” to the number 87415. The system will ask for your email and permission to send you additional mobile offers in the future… You’ll get the rest of the instructions from them.
Anyway, for the launch there will be coupons from Kotex, Huggies, Trident, Jimmy Dean, Kellogg and Tyson, totaling $17.50 in savings and ranging in value from 50 cents to $3.00. The coupons will remain available until November 8th…
In a nutshell, we have another major company embracing mobile technology and that’s a good thing. 
This is not a mobile coupon, it simply points you to a paper coupon which the consumer uses own resources to print…Little or no value to the consumer. Ravi