Nokia no longer the most favoured employer in Finland

Stop the presses! The Finnish dream used to be getting a job at Nokia (NYSE: NOK). They maintained the number 1 position in terms of most desirable employers for years. This year however, they didn’t even make it into the top three. For economists getting out of University, Nokia is now the 4th most popular choice. For fresh out of school engineers, Nokia is now 6th. The only people who like to work for Nokia are IT people, which makes sense Nokia’s IT budget is larger than a small African nation’s yearly health expenditures. What. The. Fuck. Happened?

“Nokia’s competitors and other Finnish companies such as Finnair have managed to brand themselves better on the labour market in the eyes of students.” — Tommi Ora from the Helsinki School of Economics

Which Finnish companies are at the top of this list? Kone, who makes elevators for fucks sake, and Fazer, who makes bread, pastries and chocolate. How badly did Nokia treat students that they’d rather make a career out of fixing elevators and finding out the right percentage of macadamia nuts to put in a chocolate bar?

[Via: YLE]