Video: Sony Ericsson Jalou by Dolce&Gabbana commercial
By Dusan Belic on Friday, October 23rd, 2009 at 3:03 AM PST In Devices, Sony Ericsson
Remember the arguably stylish Sony Ericsson Jalou? One of the device versions was co-signed by Dolce&Gabbana and that specific device got a new commercial. Here’s what’s it all about right from the horse’s mouth (that’s Domenico Dolce and Stefano Gabbana):
The campaign theme plays with the concept of jealousy and desire for a must have object, the protagonists are willing to do whatever is necessary to get it before everyone else, the link with the Dolce&Gabbana brand is the strong femininity, the exclusivity and luxury of the women that wear the Dolce&Gabbana clothing, use the Jalou by Dolce&Gabbana phone and embrace our world in general.
The two companies are also running print campaign, which is reportedly totally created by Dolce&Gabbana. And now the mentioned clip. Enjoy!
[Via: SEMC blog]
