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Sony Ericsson Equinox hitting T-Mobile on October 28th; Two cool contests organized as part of the marketing campaign

By: , IntoMobile
Tuesday, October 27th, 2009 at 3:11 AM

Sony Ericsson Equinox

T-Mobile is Sony Ericsson’s main partner in the U.S. and now we have the two companies launching the mid-range clamshell, Equinox, on October 28th. Specs wise, there’s GPS on board, quad-band (850/900/1800/1900 MHz) GSM and dual-band (2100/1700 MHz) HSDPA radio, 3.2-megapixel camera, 2.2-inch QVGA screen, Bluetooth, FM radio, YouTube client, and so on. The key differentiating point of the Equinox is its “eye-catching night effects” feature that allow users to set different “pulsating light effects” for their favorite contacts. Kinda nerdy, don’t you think?

Anyway, to celebrate the launch, Sony Ericsson engaged its sexy ambassador, Maria Sharapova, who will make an appearance at the grand opening of a new T-Mobile store in Los Angeles on October 31st. At the event, the Swedish-Japanese company will hold a Maria Sharapova look-a-like contest, with prizes including Maria-style VIP treatment for a day, Sony Ericsson Equinox phones and Sony’s VAIO computers.

In addition, Sony Ericsson is organizing “Get Your Glam On” sweepstakes beginning November 9th. The winner of the contest will get a trip to Los Angeles to meet Kim Kardashian and receive the makeover from her personal glam squad…

[Image from UnwiredView]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.