Disqus
Apple certainly succeeded in getting other major brands on its side. Today we bring you the story of Volkswagen of America, which is launching the latest GTI exclusively on an iPhone game app. And that’s their main marketing vehicle – rest of the budget will be used to entice users to find the app and download it! Yap, that’s mostly PR as well as some paid search marketing.
Apparently, this will cost the auto-maker about $500,000 which is a small change compared with their 2006 GTI launch that ended up costing $60 million. If proves efficient, I’ve no doubts we’ll see every friggin’ auto-maker adopting this approach, turning a novel idea into something super dull.
In the meantime, you can grab VW’s app called Real Racing GTI from this link. Enjoy the ride. 
[Via: textually.org]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
