bCODE, Screenvision, Sprint launches mobile couponing redemption network

Provider of mobile wallet scanning platforms bCODE is teaming up cinema innovator Screenvision and Sprint (NYSE: S) to create the world’s largest mobile coupon redemption network. Under the deal, bCODE will provide its SMS-based secure scanning mobile wallet platform, and Sprint will market the service to its customers who will be able to receive special concession stand savings via mobile couponing in 500 participating movie theaters in Screenvision’s nationwide network.

The service is already available in more than 50 DMAs across the country — including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Atlanta, Washington, D.C., Houston and Dallas. In early 2010, more than 900 theaters will have bCODE service available.

As for how it works, here’s an excerpt from the press release:

The bCODE service consists of mobile coupon delivery and an interactive touch-screen mobile marketing device. A bCODE is a secure and encrypted text message (SMS) that can be scanned easily. The bCODE message is the result of a proprietary algorithm transmitted across technology that’s standard in more than 99.7 percent of the world’s mobile phones. Consumers receive bCODE text message incentives and offers on their mobile phone that they can then redeem at a MediaPlane. The MediaPlane is a sleek, interactive touch-screen mobile marketing device that reads the bCODE and provides digital content, offers and entertainment. The MediaPlane reliably scans bCODEs from mobile phones, redeems the coupon and prints their point-of-sale redemption ticket. The MediaPlane is available in a counter top version and a wall-mounted flat screen version, with a thin form factor and low-impact footprint.

Finally, if you like watching movies and you’re on Sprint, to sign-up for the service simply text the word “Sprint” to “22633″ (bCODE), and take it from there.