Google extends the reach of its Analytics product to mobile apps

Google (NSDQ: GOOG) has recently updated its Analytics product to help developers see how people are using specific parts of their iPhone and Android applications.

As with websites, you can track pageviews and events. Since there are no HTML pages involved in mobile apps, developers should determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the “Content” reports to display the number of visits, session length and bounce rates.

In addition, developers can track visitor actions such as watching videos, button clicks, downloads, etc. – all which don’t correspond directly to pageviews using “Event Tracking.” As a result, individuals and companies behind mobile apps can know which features are most popular and eventually fine tune their products. But first, you’ll need to grab the SDK and implement the necessary code in order for Google Analytics to start doing its magic.

Finally, in case you’re wondering whether someone has tried this already, here as a video featuring Redfin’s Sasha Aickin who explains how they implemented Google Analytics in their iPhone app. That’s actually after the jump. Enjoy!

[Via: Google Mobile Blog]