Medallia adds iPhone to its Enterprise Feedback Management mix

Software-as-a-Service company Medallia is proving once again that iPhone is a decent business device, not just a multimedia toy. They’ve released a dedicated application in the AppStore simply called Medallia for iPhone, bringing customer experience and enterprise feedback management to the palm (NSDQ: PALM) of a hand. As a result, Medallia customers can access, monitor, and respond to real-time customer feedback while on the go. The application is free to all subscribers of Medallia’s Enterprise Feedback Management Platform and it works with all iPhone models.

Commenting on the announcement, Medallia’s President Amy Pressman said: “Our clients care about the rapid delivery of actionable customer feedback that is easily accessible at all times. Organizations that focused on customer satisfaction before the recession have outperformed their peer groups and delivered higher rates of customer retention in this challenging economic environment. To maintain a competitive edge, these organizations rely on real-time feedback, not information captured weeks or months ago. We developed Medallia for iPhone so our customers, who oversee divisions across all industries, can hasten the cycle of feedback and response to improve customer satisfaction and retention.”

Finally the AppStore link is here, but if you’re a Medallia customer you’ve probably already grabbed the app.