Disqus
One of the many announcements made at the BlackBerry Developer Conference is a new ad partner program that allows app creators to monetize their apps right away. The BlackBery Advertising Service will plug in ads from Jumptap, Lat49, Millennial Media, Navteq, 1020 Placecast, Quattro Wireless and Sympatico.ca – an impressive initial list, but I’m wondering where Google Mobile ads stand, and if their own program stands on its own just fine for BlackBerry devs. Ads offered through this program can do all sorts of stuff, like click-to-call, launching the address book or browser, or find a program in App World.
A related update on the transaction front are in-app purchases. That means you can buy new levels for a game you’re really digging, or buy songs from on-device music stores (7digital comes to mind), and similar kinds of microtransactions. Yeah, it sounds suspiciously familiar to the iPhone 3.0 announcement, but it offers BlackBerry developers some added flexibility in how they make their money.
The new ad service and in-app purchacing goes live in 2010, complete with SDKs. Keep an eye on the newly redesigned Developer Zone for more info.
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
