Disqus
Back in July of last year, we talked about Verve which at the moment got $3 million from Associated Press and other investors. Now we’re finally seeing some fruits of the co-operation as the two companies [Verve and AP] have unveiled an initiative to help publishers create white label, branded mobile apps for their content. The idea is to take a piece of the advertising being placed on other publisher’s apps in exchange for the application design.
The package comes with a content management system, allowing publishers to fully control their content, as well as ads that will appear in the application. In addition, standard metrics are also provided, as well as advertising delivery module.
The applications will be available for an array of platforms — including Android, BlackBerry, iPhone, Symbian, Palm Pre and Windows Mobile. Additional details are available from Verve’s website…
[Via: MobileBurn]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
