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InMobi and eBuddy have announced a partnership for Mobile Advertising. For those of your not so familiar, eBuddy is touted as being “the world’s leading independent web and mobile messaging service” and InMobi as being “the largest mobile ad network for international markets”
It’s an interesting one, the Mobile Advertising market – not so very long ago at 3GSM (I still refuse to call it Mobile World Congress), the buzz was all around Mobile Advertising, and how it was going to overtake printed media and TV as the delivery medium of choice. There were also a ton of small companies in the space.
But one by one, most of the small fish disappeared, and the big boys came to play – Microsoft, Google, and so on – so it’s nice to see some of the companies that have survived teaming up to do good things going forward.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
