Music player manufacturer Creative working on Android powered mobile phone?

Back when buying an MP3 player was cool, the only worthy competitor to Apple (NSDQ: AAPL) was Creative. Their devices were sexy, price competitive, and to this day they offer better sound quality. We’re heading into the start of a new decade however, and no one with an ounce of common sense purchases dedicated music players. Creative knew this was going to happen, and like Apple they’ve decided to transition from making music players to making mobile handsets. Unlike Apple however, who controls both the hardware and the software, Creative will be creating a reference hardware platform powered by Android that anyone can use to create their own mobile phone. They’re basically going to offer all the guts necessary to build a mobile phone, and let other people design the body and tweak the UI. The first version of this hardware platform will be shown off next month in China at the “Zii Summit“. More details as they come.

[Via: Engadget Mobile]