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O2 Litmus targets over 1 million O2 Customers

Categories: Developer, O2
By: , IntoMobile
Monday, November 16th, 2009 at 6:01 PM
O2 Litmus (which is the mobile and web application development community from O2) is ready to spread it’s wings – and they’ve decided the best way is a targeted marketing campaign for 1 million O2 UK customers.
For developers this is a bit of a boon, since there should be a steady flow of consumers over the course of November – and moreover, they are targeted be a group that have criteria such as whether the O2 customer owns a sophisticated device that would be suitable for experimentation with apps, have they previously used mobile data services and which customer segment they sit in.
Developers should go to www.o2litmus.co.uk to make sure their apps are uploaded in time.
o2-litmus-logoO2 Litmus (which is the mobile and web application development community from O2) is ready to spread it’s wings – and they’ve decided the best way is a targeted marketing campaign for 1 million O2 UK customers.
For developers this is a bit of a boon, since there should be a steady flow of consumers over the course of November – and moreover, they are targeted be a group that have criteria such as whether the O2 customer owns a sophisticated device that would be suitable for experimentation with apps, have they previously used mobile data services and which customer segment they sit in.
Developers should go to www.o2litmus.co.uk to make sure their apps are uploaded in time.

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.