TELUS Sues Rogers over Ads

Hey, Verizon (NYSE: VZ) and AT&T (NYSE: T) aren’t the only ones getting into hissy fits over inaccurate ad campaigns; telus (NYSE: TU) has just launched their own litigation against Rogers (NYSE: RCI) on similar grounds. Shawn Hall,? senior communications manager with telus, said “Rogers has no network advantage and should not be misleading Canadians with false superiority claims,”  although those claims were apparently accurate until telus opened up their HSPA network a few weeks ago. In compensation for these misleading advertisements, telus could be seeking millions in damages, although no dollar sign has been set. The tension is definitely building between Canadian carriers now that Rogers doesn’t have an exclusive on the iPhone (and all GSM handsets, for that matter). Combined with their move to shut down wind for not following foreign ownership laws, telus has been pretty aggressive towards the competition lately; way to keep ‘em on their toes.

[via Globe and Mail]