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Sony Ericsson working on stripped-down XPERIA Pureness 2

Categories: Devices, Rumors, Sony Ericsson
By: , IntoMobile
Tuesday, November 24th, 2009 at 11:16 AM

If you thought Sony Ericsson’s high-fashion XPERIA Pureness was pretty enough to make up for its low-tech attitude and nothing-to-cough-at price, you’re in luck. Sony Ericsson is apparently planning to launch a follow-up to the Xperia Pureness with a Pureness 2. According to Electricpig, the Pureness 2 isn’t anywhere close to an official announcement (let alone a launch), but early reports indicate that Sony Ericsson is looking to create a more simplified and stripped-down Pureness phone. Sony Ericsson’s Pureness designer, Daniel Mauritzson, says the focus right now is on “taking away” features.

Imagine that. In a world where feature-packed smartphones jockey for visibility in a crowded market, Sony Ericsson is moving away from feature-bloat and looking to bring “counterbalance” to the smartphone market. Not just that, but Sony Ericsson is slapping its highest-end XPERIA brand on the Pureness handsets. That’s saying a lot about what Sony Ericsson thinks the public wants in a mobile phone.

The Xperia Pureness is already a good looker, we can’t wait to see what the Pureness2 will bring to the table.

[Via: Electricpig.co.uk]

About The Author

Will Park

Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...