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Social networking in Latin America and Africa is set to increase ten-fold to 527 million users by 2015, according to research by Frost & Sullivan and Colibria. Within six years, the research company estimates the combined market will be worth almost $2.4 billion, with growth being driven by increased availability of the mobile internet.
In Africa, there are ten times more mobiles than landlines. Similarly, in South America, 80% of the population have a mobile phone compared to just 25% with regular fixed internet access.
Not surprisingly, mobile is the channel of choice for many social networks to get more customers. On that note, Colibria’s CEO Keith Gibson said: “The specific conditions in these markets have led to an increased need for solutions that make Mobilised Social Networking affordable and easy to implement. This is why we developed the Social Center – to provide operators with a reliable and cost-effective solution that provides all of their subscribers with access to social networks. With the growing consumer interest in social networks, it is important for operators to be able to deliver these services on top of the basic offerings to attract new customers.”
At the end, Colibria talks about its Social Center, which is presented in more details at their website.
[Via: CellularNews]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
