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America Movil will be deploying MyScreen Mobile‘s full-screen mobile advertising platform to serve ads to customers who voluntarily subscribe to the service. The trial has already begun and once that phase is completed, the carrier plans to roll-out the service in the region.
Those unfamiliar, myself included, should know that MyScreen ads are delivered at the end of every call, creating much better visibility than many other forms of mobile advertising, SMS and banners included.
Commenting on the new service offering, America Movil’s Marco Quatorze said: “Mobile advertising has tremendous potential, as the penetration and individuality of the cellular phone allows us to reach a significant and highly segmented public. MyScreen’s solution joins other mobile advertising solutions already offered by America Movil. This launch reflects our commitment to stay in the forefront of the mobile communications industry, offering our subscribers and shareholders greater value.”
One thing is unclear though – just how many customers will sign up to be annoyed by ads to earn rewards?
[Via: CellularNews]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
