Listen to this MP3 file [9 minutes 53 seconds; 3.5 MB] to get a taste of one of the most brutal questions asked at Nokia’s Capital Markets Day event on Wednesday. I’ve highlighted a few quotes below:
“We’ve done major architectural overhauls.”
“The uptake [of the Ovi Store] took a bit longer than we expected.”
“We’re adding close to 500 applications per week.”
“Around the launch we knew we would have to start something completely new. Ovi Store 2.0 is in alpha mode right now, will launch in the first half of 2010.”
“This new release is a very, very strong new rewrite.”
“Reaching close to 1 million downloads a day is a big thing for us.”
“We’re doing now per hour what we used to do per day in the first month, it’s encouraging.”
If we do some math, and take the previous quote of 1 million downloads per day, that means when Ovi Store launched they were only getting a little under 42,000 downloads per day.
“75% of the daily traffic [to the Ovi Store] is return traffic, and it’s going up.”
“Our target is 300 million users [in 2011], for that purpose we define an active user as one who has used our service once in six months.”
“The typical user downloads 9.5 items.”
[Source: Nokia Investors, click on the last audio icon, the one that is labeled “Tero Ojanperä, Michael Halbherr, Marco Argenti, Tom Furlong & Jyrki Rosenberg, Services Q&A”. I’ve edited down the 30+ minute session to this < 10 minute snippet.]