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Audio: The most painful question and answer session Nokia has ever had to go through [Ovi Store]

Categories: Nokia
By: , IntoMobile
Thursday, December 3rd, 2009 at 12:51 PM

Listen to this MP3 file [9 minutes 53 seconds; 3.5 MB] to get a taste of one of the most brutal questions asked at Nokia’s Capital Markets Day event on Wednesday. I’ve highlighted a few quotes below:

“We’ve done major architectural overhauls.”

“The uptake [of the Ovi Store] took a bit longer than we expected.”

“We’re adding close to 500 applications per week.”

“Around the launch we knew we would have to start something completely new. Ovi Store 2.0 is in alpha mode right now, will launch in the first half of 2010.”

“This new release is a very, very strong new rewrite.”

“Reaching close to 1 million downloads a day is a big thing for us.”

“We’re doing now per hour what we used to do per day in the first month, it’s encouraging.”

If we do some math, and take the previous quote of 1 million downloads per day, that means when Ovi Store launched they were only getting a little under 42,000 downloads per day.

“75% of the daily traffic [to the Ovi Store] is return traffic, and it’s going up.”

“Our target is 300 million users [in 2011], for that purpose we define an active user as one who has used our service once in six months.”

“The typical user downloads 9.5 items.”

[Source: Nokia Investors, click on the last audio icon, the one that is labeled "Tero Ojanperä, Michael Halbherr, Marco Argenti, Tom Furlong & Jyrki Rosenberg, Services Q&A". I've edited down the 30+ minute session to this < 10 minute snippet.]

About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • Chris P

    Nokia need to given absolute hell. Time and time again they have failed to deliver over the fast few years. They need to be panned and learn from it – as they never seem to be able to do do.

  • Chris P

    PS – Great post Stefan, v painful listening. I like how they glossed over the first question (a question we all would want to ask/twist the knife in)

  • A Nokian

    Honestly? I think they were pretty straightforward on the responses. They acknowledged the problems and told what they were doing to fix them.

    The analyst was very aggressive in his question, perhaps too aggressive and a little bit uncalled for, but I feel his question was, for the most part, answered.

  • Stefan Constantinescu

    The truth hurts when it’s said aloud. All he did was funnel exactly what people feel about the Ovi Store and say it to the face of the people highest up the chain of command.

    Hopefully they’ll now pay more attention.

  • niceinternet

    It is clear ovi are not concerned with quality, they are pushing cheep internet applications and selling them as something else.