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ContactAudio: The most painful question and answer session Nokia has ever had to go through [Ovi Store]
![ovistoren85 Audio: The most painful question and answer session Nokia has ever had to go through [Ovi Store]](http://images.intomobile.com/wp-content/uploads/2009/12/ovistoren85.jpg "Audio: The most painful question and answer session Nokia has ever had to go through [Ovi Store]")
Listen to this MP3 file [9 minutes 53 seconds; 3.5 MB] to get a taste of one of the most brutal questions asked at Nokia’s Capital Markets Day event on Wednesday. I’ve highlighted a few quotes below:
“We’ve done major architectural overhauls.”
“The uptake [of the Ovi Store] took a bit longer than we expected.”
“We’re adding close to 500 applications per week.”
“Around the launch we knew we would have to start something completely new. Ovi Store 2.0 is in alpha mode right now, will launch in the first half of 2010.”
“This new release is a very, very strong new rewrite.”
“Reaching close to 1 million downloads a day is a big thing for us.”
“We’re doing now per hour what we used to do per day in the first month, it’s encouraging.”
If we do some math, and take the previous quote of 1 million downloads per day, that means when Ovi Store launched they were only getting a little under 42,000 downloads per day.
“75% of the daily traffic [to the Ovi Store] is return traffic, and it’s going up.”
“Our target is 300 million users [in 2011], for that purpose we define an active user as one who has used our service once in six months.”
“The typical user downloads 9.5 items.”
[Source: Nokia Investors, click on the last audio icon, the one that is labeled "Tero Ojanperä, Michael Halbherr, Marco Argenti, Tom Furlong & Jyrki Rosenberg, Services Q&A". I've edited down the 30+ minute session to this < 10 minute snippet.]
Nokia need to given absolute hell. Time and time again they have failed to deliver over the fast few years. They need to be panned and learn from it – as they never seem to be able to do do.
PS – Great post Stefan, v painful listening. I like how they glossed over the first question (a question we all would want to ask/twist the knife in)
Honestly? I think they were pretty straightforward on the responses. They acknowledged the problems and told what they were doing to fix them.
The analyst was very aggressive in his question, perhaps too aggressive and a little bit uncalled for, but I feel his question was, for the most part, answered.
The truth hurts when it’s said aloud. All he did was funnel exactly what people feel about the Ovi Store and say it to the face of the people highest up the chain of command.
Hopefully they’ll now pay more attention.
It is clear ovi are not concerned with quality, they are pushing cheep internet applications and selling them as something else.