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In a great PR move that also involves “doing the right thing,” LG Mobile launched a new campaign called “Give It A Ponder” to addresses risky mobile behavior among tweens and teens.
Here’s what’s it all about (from the press release):
The multimedia campaign portrays real scenarios discovered in LG’s research and uses levity to encourage teens to ‘ponder’ before texting and consider the real consequences of their actions. At the heart of the campaign is the iconic symbol of the Ponder Beard. The use of the Ponder Beard in the campaign is a humorous twist on the familiar gesture of stroking your chin when deep in thought. The idea of “pondering before you text” comes to life via tween and teen-targeted webisodes, cinema spots, digital out-of-home billboards, and social media applications. The webisodes feature a beardless James Lipton (Inside the Actors Studio) who encourages teens to Give It A Ponder while caught up in the excitement of certain situations such as sexting, or texting a hurtful rumor.
More information about the campaign is available from a dedicated website.
As a reminder, earlier in the year, LG launched LG DTXTR, an online tool that allows parents to decode cryptic and possibly harmful text messages their kids may be using, and which we’ve covered in the past. During the next year, the company plans to unveil additional program elements…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
