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Juniper Research: More than 300 million people will use mobile coupons by 2014

Categories: Research
By: , IntoMobile
Wednesday, December 9th, 2009 at 5:36 AM

Juniper - Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014According to Juniper Research’s new report on mobile coupons, more than 300 million people will use mobile coupons by 2014, principally in developed markets. Both consumers and advertisers benefit from mobile coupons – consumers get a service which directly saves them money, whereas marketers take advantage of location features build inside many of the services.

However, Juniper’s report also identified some market constraints. For instance, due to privacy issues, some users could be reluctant to share their mobile number to participate in coupon schemes due to the danger of spam and fake coupons.

Further findings include:

  • ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions
  • North America and Western Europe to be major regions for mobile coupon usage in 2014

Additional details on Juniper’s report titled “Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014″ are available from their website.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • http://halfnine.com.au/mobile/ Halfnine Mobile

    Based on InsightExpress’s findings, males ages 25-34 are using their mobile phones to confirm/justify purchases of products—getting reviews, checking for better prices, looking for coupons and using coupons they have already received. I confirm it I’m 38M and I do this myself.