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Amobee Media Systems has announced it has successfully delivered a global mobile ad serving and campaign management platform for Telefónica across all of their 18 markets world-wide. The majority of the launches – including Telefonica’s O2 businesses in UK, Ireland, Germany and Czech Republic as well as in Spain, Mexico, Argentina and Chile – are now live and actively serving brand campaigns. The remainder of Telefónica’s Latin American operators will begin accepting campaigns by year-end via the deployed Amobee platform.
Through Amobee, Telefónica is now capable of dynamically ad-serving all mobile communication channels including mobile internet, applications, games, video, and messaging via one uniform advertising solution – quite an impressive list! It should mean that Telefónica is well-positioned to offer a portfolio of advertising channels to agencies, for what we are often told is the growing sphere of Mobile Advertising.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
