
Handmark announced aggressive plans for 2010 to launch thousands of mobile news applications for more than 500 newspapers, magazines and other content publishers worldwide.
We don’t know a single title they will be releasing next year, but I’m betting we’ll hear more from them just in time for the Mobile World Congress in Barcelona, if not before.
Adding to the announcement, Handmark’s EVP of Marketing Evan Conway said: “We want to keep publishers focused in on the core of their business – creating compelling content and building audience. It is our goal to deliver new capabilities and channels that help extend and reinforce brands to a new mobile audience, as well as to create new more targeted opportunities for their advertisers.”
Additional information about Handmarks’s Mobile Publishing Platform is available from a dedicated website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do.
In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application.
Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.