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The Mobile Marketing Association (MMA) announced its top 10 industry predictions for mobile marketing in North America for the coming year. Without further ado, here are the trends that will mark the following year, according to MMA:
10. Mobile health app and services
9. Augmented reality stuff
8. Mobile TV
7. Solutions that disable handset features when driving
6. Increased adoption of mobile barcodes and coupons
5. Aggregation services in the areas of location, customer service and mobile commerce
4. Free, ad-supported turn-by-turn navigation
3. Mobile video conferencing
2. Better measurement of mobile marketing campaigns
1. Smell recognition
Yap, the first (actually that’s last) trend is smell recognition, you’ve read that correctly. I’m not sure I agree with MMA, but you never know…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
