Hewlett-Packard has registered the trademark for two terms, explicitly related to mobile handsets and computing: “Zeen” and “Airlife”. While I can’t defend or explain their choice of monikers, they’re certainly intriguing. HP’s been making a little bit more noise on the mobile front lately, with the iPAQ Glisten coming to AT&T last month, and talk about a new social networking app at last spring’s WES, but they’re still not a big deal in the cell phone circle. The trademarks were filed back in the fall, so something has been in the works for awhile, but it’s anybody’s guess as to what will come of these names, if anything. Trademarks, like patents, don’t necessarily point directly to a new product, only twitchy pre-emptiveness in the planning phase. You never know, maybe we’ll see something from HP at CES next week. For a closer look at the patent papers, Zeen can be found here, and Airlife here.
[via NYT]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement.
With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.