Flurry and comScore Announce Partnership to Bring Killer Analytics to the Mobile App Scene
By James Falconer on Monday, January 4th, 2010 at 6:45 AM PST In Research
The folks at Flurry and comScore have announced a collaboration that will no doubt enhance mobile app audience measurement. Flurry, being a leader in mobile app analytics, and comScore, with their experience measuring the ‘digital world’ no doubt have the tools and resources to make this partnership kick some serious butt.
The new joint effort will combine the comScore mobile panel data with the Flurry analytics mobile app. In the end, we’ll receive intense data on the consumption habits of iPhone, Android and BlackBerry (NSDQ: RIMM) users.
Commenting on the partnership, Flurry VP of Business Development Sean Galligan commented:
“Flurry is excited to provide comScore clients with key information about mobile application usage, enabling them to succeed on iPhone, Android and Blackberry–the world’s fastest growing digital media platforms… ComScore’s demonstrated innovation in audience measurement and relationships with the world’s largest digital media properties make them an ideal partner for Flurry.”
For more on this co-branded effort, check out the Flurry/comScore partner page.
