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Qualcomm officially announces the new BREW Mobile Platform

Categories: Announcements, BREW, CES 2010
By: , IntoMobile
Thursday, January 7th, 2010 at 3:05 AM

BREWIf you recall, we did talk about Qualcomm’s plans to update its BREW platform, and have mentioned that it may also have HTC and Acer on board. Now at the CES, they are officially announcing the new open Brew Mobile Platform (Brew MP) operating system, which will be accompanied by a “host of new and revamped support offerings for OEMs and developers.”

Qualcomm’s idea is to tap the mass market, yet enabling some of the features found in today’s high-end smartphones. To do so, they’ve come up with a plan, which looks something like this:

  • In early 2010, Qualcomm will unveil its revamped online resources to help developers tap into Brew.
  • Standardization of Brew MP application testing is planned to lower testing costs.
  • First Brew MP-powered devices will be available in the U.S. and key international markets by the late summer of 2010.

In a separate announcement, AT&T said it will join the wave and offer Brew MP-based devices later this year.

As we have more and more platforms available in the market, one wonders where it all leads. I would expect to see some of the industry consolidating, though it’s not clear who will buy whom, at this stage. We keep watching, commenting, and stuff. ;)

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.