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Telmap has announced that according to analyst house Canalys, it is the dominant provider of mobile navigation in EMEA, with 46 per cent market share as of the end of Q3 2009.
The Canalys research looked into the use of mobile navigation across EMEA and found that of the 2.6 million people using phone-based mobile navigation solutions on a regular basis (excluding people using free trial offers), operator-provided navigation services, based on Telmap’s solution was the number one choice, ahead of other providers including Nokia who achieved the second largest share of the market with just under 15 per cent.
“2009 has been a great growth year for Telmap and we are very pleased with the research results. Building an LBS ecosystem with operators remains a dominant strategy for Telmap, and the research indeed confirms that even with the introduction of competing propositions, operator-provided LBS will continue to evolve as the winning LBS strategy.” says Oren Nissim, CEO of Telmap.
“With search, mapping and navigation becoming a core mobile service, we believe that in the near future we will see more and more operators offering navigation as a core part of their mobile offering, providing users with a high quality service, that offers a great value together with a consistent, branded and customized experience to end-users.”, says Chris Jones, Vice President, Canalys.
Telmap really do have who’s who of operators taking their solution – including Vodafone, Orange, and O2 – and clearly their strategy of partnering to take their software to the mobile market is paying off!
Expect to see a number of announcements from GPS/Sat Nav/LBS companies during the course of CES, as location-based services become more and more integrated in to upcoming device and application offerings.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
