Disqus
Well it’s been a tortuous week in the UK for weather – we’ve had snow – and lots of it! Unfortunately the poor ol’ UK is none too well-equipped to take on sub-zero temperatures, and there have actually been a number of serious incidents resulting from it. That’s a real shame. However, it’s not all doom and gloom – some people have been making (mobile) hay whilst the cold stuff has been on the ground. check out this PR from Orange:
“This week, Orange saw one of its biggest spikes for MMS. Yesterday, customers sent an unprecedented 984,000 messages with pictures of them playing in the snow – almost double the normal daily volume. Throughout the day, the Orange network witnessed a considerable increase in customers using MMS to share their experiences in the snow with friends and family, as well as using their phones to upload their images to social networking sites like Facebook.”
Nice. Well at least some people are enjoying themselves!
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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Darius
