Versace working on its mobile phone
By Dusan Belic on Thursday, January 21st, 2010 at 12:50 AM PST In Announcements, Devices
If Armani, Dior and Prada can do it, so can Versace. The famous luxury brand is teaming up with ModeLabs for the “design, manufacture and distribution of Versace’s first-ever range of luxury mobile phones.” The upcoming device will be a part of Versace Atelier line of Haute Couture creations, and will be available through the company’s network of flagship stores and exclusive retail partners. But before it hit the stores in spring 2010, it will be premiered for select Versace clients at an invitation-only, private showing that will be held during the Parisian Haute Couture week in January 2010.
Commenting on the announcement (PDF), Versace’s CEO Giacomo Ferraris said: “This exciting collaboration is consistent with Versace’s strategy of developing the brand’s strong business potential through a select number of agreements with key international licensing partners.”
And for the record, ModeLabs is the company behind phones for such brands as Dior, Levi’s, Tag Heuer, MTV, and Hummer.
[Via: textually]
