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Vodafone Group announced that since they’ve got DRM-free deals with all four major labels in 2009, 450,000 people have signed up for the music subscription services. In other words, the Big Red is saying that it has the largest number of paying music subscribers in Europe. Only in December 2009, over 100,000 customers signed up for the services across the 8 largest Vodafone markets on the continent.
Typically customers pay 5 EUR to get 10 tracks per month. In addition, Vodafone is offering “all you can eat” unlimited download service.
Commenting on the news, Vodafone’s Lee Epting said: “We are really excited by our customers’ reaction to these great music offers. We expect to see continued growth in our music service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs and great value add-ons such as music bundles. We will carry on working hard with our partners in the music industry to develop new and innovative music services for our customers. Vodafone is starting to prove the significance of its place in the music industry.”
[Via: CellularNews]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
