By: Ben Robinson, IntoMobile Monday, February 8th, 2010 at 3:47 PM
ELLEuk.com is launching its first iPhone application, giving FREE access to ELLE’s hugely popular Horoscope content. You can receive on-the-go daily, monthly and yearly astrological updates straight to your phone, provided by ELLE’s resident astrologers, The Saturn Sisters, who apparently have attracted a large and loyal following with daily visitors to the ELLEuk.com site – so much so, that 380,000 monthly horoscopes are read on ELLEuk.com!
Highlights are:
App to be updated daily
Completely free to download
Direct link from app to ELLEuk.com and from ELLEuk.com to app store
App to include ‘e mail to friend’ link
Marcy Richardson, Digital Brand Manager of ELLEuk.com said: “While fashion and beauty is ELLEuk.com’s core content, our premium horoscope channel is extremely popular and has established a cult online following. We’re delighted to be able to engage with our readers in an exciting new way by offering them an insight into their star sign at any time they choose from their iPhone. The application will also enable iPhone customers to email horoscopes to their friends if they see something that is particularly timely!”
The new Horoscopes iPhone application is available for users to download FREE from the Apple Store on iTunes now!
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.