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ElleUK launch iPhone App

By: , IntoMobile
Monday, February 8th, 2010 at 3:47 PM

elleuk astrology

ELLEuk.com is launching its first iPhone application, giving FREE access to ELLE’s hugely popular Horoscope content. You can receive on-the-go daily, monthly and yearly astrological updates straight to your phone, provided by ELLE’s resident astrologers, The Saturn Sisters, who apparently have attracted a large and loyal following with daily visitors to the ELLEuk.com site – so much so, that 380,000 monthly horoscopes are read on ELLEuk.com!

Highlights are:

  • App to be updated daily
  • Completely free to download
  • Direct link from app to ELLEuk.com and from ELLEuk.com to app store
  • App to include ‘e mail to friend’ link

Marcy Richardson, Digital Brand Manager of ELLEuk.com said: “While fashion and beauty is ELLEuk.com’s core content, our premium horoscope channel is extremely popular and has established a cult online following. We’re delighted to be able to engage with our readers in an exciting new way by offering them an insight into their star sign at any time they choose from their iPhone. The application will also enable iPhone customers to email horoscopes to their friends if they see something that is particularly timely!”

The new Horoscopes iPhone application is available for users to download FREE from the Apple Store on iTunes now!

Elleuk.com Astrology (£free) [iTunes link]

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.