Disqus
O2 has announced an exclusive sponsorship deal with Shazam which will allow it to deliver highly targeted ads for its Priority Tickets service to Shazam users. Customers will be served relevant ads for O2 Priority pre-sales based on the music they have tagged through Shazam’s iPhone application. The dynamic ads will be delivered using 4th Screen Advertising’s ad serving platform, Mpression.
In case you were wondering what O2 Priority Tickets is, its a unique offer for O2 customers which gives them the ability to purchase tickets for gigs at The O2 and O2 Academy venues up to 48 hours before they go on general sale. O2’s sponsorship of Shazam’s iPhone app means that customers will only see adverts for pre-sales which they might be interested in based on the artists or tracks they have tagged using Shazam. For example, if a Cheryl Cole pop song is identified and she’s performing at The O2 or one of the O2 Academy venues, the ad will promote the gig.
These relevant and contextual ads will be delivered using a variety of formats including standard banners and integrated links. Shazam’s iPhone app is free to download via the App Store.
It all seems fairly reasonable, and I think could be quite potentially, as long as the targeting is accurate, and not too intrusive.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
