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Mobile World Congress has its social network!

By: , IntoMobile
Saturday, February 13th, 2010 at 5:15 AM

This year’s Mobile World Congress has its own social network. Zerista is the company behind the solution, which is made for all parties at the show — attendees, exhibitors, press, etc. — and can work on any web-enabled device.

Here are the highlights:

  • Smart mobile feed that combines filtered public social media channel with private event follower channel, with dual-publishing options
  • Personalized feed that provides event updates on personal contacts at the event
  • Event organizer feed to provide updates on schedule changes and other event-wide announcements
  • Personalized messaging and networking tools
  • Advanced attendee and exhibitor search
  • Personalized schedule builder with public events and personal meetings
  • Integration with and aggregation of popular social tools like Twitter, LinkedIn, Facebook and YouTube

In other words, it’s another channel for networking. If you’re attending the MWC and want to give its social network a try, point your mobile web browser to m.mwc-2010.zerista.com and take it from there. Personally, I’ll be digging through all the press releases and won’t have time to play with it, but it does sound like a nice idea…

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.